SAPs CMO, Middle and Eastern Europe, Kerstin Köder on Brand Growth, Cultural Shift and AI

In this episode, Verena Gründel sits down with Kerstin
Köder, the driving force behind SAP's marketing efforts across 24
countries in Middle and Eastern Europe. They discuss SAP's
significant transformation, particularly the shift to a
cloud-first model, which demands new marketing strategies and
deeper customer relationships. Kerstin shares her experience
transitioning from B2C to B2B marketing, emphasizing the
importance of cultural change within organisations. The
conversation also highlights the role of AI in enhancing
productivity and the challenges of maintaining employee
engagement during times of change.


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Kerstin Köder’s podcast tipp: 


https://fastandcurious.berlin/


Kerstin Köder’s wine brand: 


https://www.wein-vom-haigst.de/