SAPs CMO, Middle and Eastern Europe, Kerstin Köder on Brand Growth, Cultural Shift and AI

In this episode, Verena Gründel sits down with Kerstin Köder, the
driving force behind SAP's marketing efforts across 24 countries
in Middle and Eastern Europe. They discuss SAP's significant
transformation, particularly the shift to a cloud-first model,
which demands new marketing strategies and deeper customer
relationships. Kerstin shares her experience transitioning from
B2C to B2B marketing, emphasizing the importance of cultural
change within organisations. The conversation also highlights the
role of AI in enhancing productivity and the challenges of
maintaining employee engagement during times of change.


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Kerstin Köder’s podcast tipp: 


https://fastandcurious.berlin/


Kerstin Köder’s wine brand: 


https://www.wein-vom-haigst.de/