Daniel Knapp, IAB Europe, about banner death, marketer‘s fears and marketing hangover

No one has better data on the European online advertising
market than IAB Europe's Chief Economist Daniel Knapp. In this
episode, he gives us an overview of the latest growth figures and
reveals his outlook for the coming months. He explains why ad
spending is becoming increasingly volatile and hard to predict
and what this has to do with fear. He also warns that despite
ever better data, the ROI should not always be the measure of all
things. Finally, he puts the recently announced end of the
third-party cookie by Google in context. 


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IAB Europe AdEx Benchmark Report 2023:


https://iabeurope.eu/iab-europe-adex-benchmark-report-2023-reveals-exceptional-strength-and-growth-of-digital-advertising-in-europe/


Daniel Knapp’s podcast tipp “The Rest is History”:


https://therestishistory.supportingcast.fm/


Daniel Knapp’ Author tip: Eric Ambler


https://www.amazon.com/s?k=eric+ambler&crid=3JHBYHQZKDNPA&sprefix=%2Caps%2C155&ref=nb_sb_ss_recent_1_0_recent


Daniel Knapp’s favorite shop for natural wines:


https://newcomerwines.com/