What’s the ultimate factor to success? A competitive and
committed mindset, according to today’s guest JR Butler. A
lifelong athlete, he saw the opportunity for sales teams to
recruit from groups with a next-level work ethic and passion for
growth: athletes and veterans. Drawing on his own experience of
transitioning to the sales world, JR founded Shift Group, a
company that develops these specially qualified groups into elite
sales professionals. Today he joins John McMahon and John Kaplan
to discuss how leaders can build a success-driven culture,
develop A-Players, and make great hires in today’s challenging
market. Dig in to great insights for building an all-star team on
this episode of Revenue Builders.
Here are some key sections to check out:
03:48 The impetus for starting Shift Group
07:40 Learnings from being coached by his father
19:15 The pros and cons of hiring athletes in sales
24:52 The mindset of an athlete who wants to be great
30:07 The importance of having a culture of success
34:21 Why would somebody want to work for this company?
38:54 Practice starts from the top down
42:44 What is a sales boot camp?
52:30 Rapid fire questions and answers
Additional Resources:
Support the Line In the Sky Foundation:
https://www.lineintheskyfoundation.org/
Watch “The Russian Five” hockey documentary:
https://therussianfive.com/
Connect with JR Butler on LinkedIn:
https://www.linkedin.com/in/jrbutler/
Visit the Shift Group website: https://www.shiftgroup.io/
QUOTES
JR - Learnings from his dad: “My dad has a saying, he says
plant tomatoes, get tomatoes, and what he means by that is
sports, hockey specifically, is a meritocracy. Like nobody really
cares what your parents accomplished, what you did, where you're
from. It's like, how hard are you willing to work to get better
every single day? And that's what you're gonna get rewarded for.”
JR - Being a great teammate: “When I think back to every
team I've ever played for that was great, everybody in that
locker room played for each other. And that was it, like a full
stop. It was like the old Patriot saying, you did your job
because you knew the guy next to you was going to do their job.”
Tony - Leaders walk the talk: “What I see is great
leadership is like, you're not just telling people what to do,
you're showing them what to do, and you're not afraid to do what
you're asking your team to do.”
Check out John McMahon’s book here:
https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064
Hosted by five-time CRO John McMahon and Force Management
Co-Founder John Kaplan, the Revenue Builders podcast goes behind
the scenes with the sales leaders who have been there, done that,
and seen the results.
This show is brought to you by Force Management. We help
companies improve sales performance, executing their growth
strategy at the point of sale.
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