Pippa Scaife, CNN, on how traditional publishers are evolving - DMEXCO Podcast Episode 31

The media landscape is undergoing a shift. The increase of data,
technology and connectivity has led to higher expectations among
our audiences. Digital players have been disrupting the industry,
while the attention span for the content that’s delivered to users
is decreasing. How can long-established premium publishers find
ways to future-proof their businesses and expand their leadership
roles in the industry and stay relevant? Pippa Scaife, Commercial
Director, Digital Ad Sales and Data at CNN International
Commercial, gives answers on that in the podcast with host
Alexander Wunschel. alex@wunschel.net