Pippa Scaife, CNN, on how traditional publishers are evolving - DMEXCO Podcast Episode 31
The media landscape is undergoing a shift. The increase of data,
technology and connectivity has led to higher expectations among
our audiences. Digital players have been disrupting the industry,
while the attention span for the content that’s deliver..
27 Minuten
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In the DMEXCO Podcast, leading minds, industry experts and international C-level executives share their opinions and insights on the hottest topics in marketing, media, business, technology and future.
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vor 4 Jahren
The media landscape is undergoing a shift. The increase of data,
technology and connectivity has led to higher expectations among
our audiences. Digital players have been disrupting the industry,
while the attention span for the content that’s delivered to users
is decreasing. How can long-established premium publishers find
ways to future-proof their businesses and expand their leadership
roles in the industry and stay relevant? Pippa Scaife, Commercial
Director, Digital Ad Sales and Data at CNN International
Commercial, gives answers on that in the podcast with host
Alexander Wunschel. alex@wunschel.net
technology and connectivity has led to higher expectations among
our audiences. Digital players have been disrupting the industry,
while the attention span for the content that’s delivered to users
is decreasing. How can long-established premium publishers find
ways to future-proof their businesses and expand their leadership
roles in the industry and stay relevant? Pippa Scaife, Commercial
Director, Digital Ad Sales and Data at CNN International
Commercial, gives answers on that in the podcast with host
Alexander Wunschel. alex@wunschel.net
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