Unicorns Founder Jeff Raider Investor David Bell on the Direct-To-Consumer Space - DMEXCO Podcast Episode 42
Jeff Raider is the co-founder of two highly successful
direct-to-consumer (DTC) brands, Warby Parker and Harry’s, both
being valued in the Billions of $. He studied at Wharton University
where he met his tutor, marketing professor and DTC-guru, David ..
49 Minuten
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Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to t...
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vor 5 Jahren
Jeff Raider is the co-founder of two highly successful
direct-to-consumer (DTC) brands, Warby Parker and Harry’s, both
being valued in the Billions of $. He studied at Wharton University
where he met his tutor, marketing professor and DTC-guru, David
Bell, who himself invested in both of Jeff’s companies. Two
protagonists of the DTC space talk with us about what it takes to
be successful with a direct-to-consumer brand, about how important
Amazon is, if DTC is a chance or threat for already established
brands of multinationals and what potential social commerce has in
an omni-channel strategy.
direct-to-consumer (DTC) brands, Warby Parker and Harry’s, both
being valued in the Billions of $. He studied at Wharton University
where he met his tutor, marketing professor and DTC-guru, David
Bell, who himself invested in both of Jeff’s companies. Two
protagonists of the DTC space talk with us about what it takes to
be successful with a direct-to-consumer brand, about how important
Amazon is, if DTC is a chance or threat for already established
brands of multinationals and what potential social commerce has in
an omni-channel strategy.
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