Unicorns Founder Jeff Raider Investor David Bell on the Direct-To-Consumer Space - DMEXCO Podcast Episode 42

Jeff Raider is the co-founder of two highly successful
direct-to-consumer (DTC) brands, Warby Parker and Harry’s, both
being valued in the Billions of $. He studied at Wharton University
where he met his tutor, marketing professor and DTC-guru, David
Bell, who himself invested in both of Jeff’s companies. Two
protagonists of the DTC space talk with us about what it takes to
be successful with a direct-to-consumer brand, about how important
Amazon is, if DTC is a chance or threat for already established
brands of multinationals and what potential social commerce has in
an omni-channel strategy.