Rob Tarkoff (EVP Oracle) on New Consumer Behavior, First Party Data Strategy and Brand Safety
Oracle EVP Rob Tarkoff joins us to discuss how the dramatic shifts
in consumer shopping behavior are impacting marketers, how brands
are shifting their strategies to first-party data, how to ensure
brand safety in the rise of contextual marketing, and w..
21 Minuten
Podcast
Podcaster
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to t...
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vor 4 Jahren
Oracle EVP Rob Tarkoff joins us to discuss how the dramatic shifts
in consumer shopping behavior are impacting marketers, how brands
are shifting their strategies to first-party data, how to ensure
brand safety in the rise of contextual marketing, and what
priorities have to be set under these new conditions.
in consumer shopping behavior are impacting marketers, how brands
are shifting their strategies to first-party data, how to ensure
brand safety in the rise of contextual marketing, and what
priorities have to be set under these new conditions.
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