Grant Simmons about Ad Fraud in Online Advertising

Grant Simmons about Ad Fraud in Online Advertising

In his Fireside Chat "Anatomy of an Ad Tech Heist: How Uber Recovered Millions from Fraudsters" Grant Simmons summarized the things of that time again. After that I talked to Grant about what had happened to Uber and how could this happen, how ad frauds..
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Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to t...

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vor 3 Jahren
In his Fireside Chat "Anatomy of an Ad Tech Heist: How Uber
Recovered Millions from Fraudsters" Grant Simmons summarized the
things of that time again. After that I talked to Grant about what
had happened to Uber and how could this happen, how ad frauds like
this can happen in general and if blockchain technology will be a
remedy for such fraud.

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