Branded Currencies - How a brand's own currencies contribute to loyalty

Because of their flexibility, branded currencies are a fantastic
tool for brands and retailers to optimize performance and to
respond directly to ever-changing consumer needs. “A successful
branded currency strategy, such as that of Amazon, requires
dedication, a strong focus on data, seamless customer experience
and advanced personalization,” says Rocío Liébana, Managing
Director of RL Consulting. Rocío is an expert in branded
currencies and gift cards and advises companies across Europe on
launching and managing such programs.