LANG STORY SHORT - The AV-Podcast

Twenty years ago, digital signage was a screen on a wall.





Today, Florian Rotberg and Mike Blackman argue it is something else entirely: a dynamic layer inside a larger ecosystem, driven by AI, software and a level of personalisation that was science fiction not long ago.


Together with our host Anton, the founder of Invidis and the Managing Director of ISE look back at two decades of DSS and forward at what comes next. The hardware, they say, is good enough. The real question is what you build around it.

Most AV projects start with a budget and end with a display order. But what if the display is actually the last thing you should think about?


In this episode, our host Rebekka talks to Sian Rees, a display and technology strategist with over 25 years of experience, now working with AUO Display Plus. They discuss why so many AV integrators fall into the tangibility trap, what the industry gets wrong about platforms and ecosystems, and why the most important question in any AV project has nothing to do with resolution or brightness.


Sian also shares her take on where MicroLED, e-paper and ambient display technologies are heading, and why the best advice she has for any AV customer is to stop describing what they want and start thinking about what they want to become.

Another POV from a LANG sister company: host Dani travelled to Barcelona to visit LANG IBERIA at their headquarters.


Tom Voncina and Martin Mayobre made one thing clear: the LANG approach translates well to the Iberian peninsula, but knowing the local market is everything. And Tom and Martin know it better than most.


What sets the Spanish market apart from the German one? How do you build that kind of expertise? And why does sharing it matter? Find out in the latest episode of LANG Story Short.

Our host Rebekka was on the road for some LANG sister synergy: She visited the beautiful premises of LANG NL for an inspiring exchange.


Jimmy Geelen, Managing Director of LANG NL, has been a big fan of the AV industry for over two decades now. In the latest episode of LANG Story Short, he tells us the whys behind his passion.


Where did his AV career start? Which device started all of it for him? And who do you call at LANG NL to start a new project right now? Jimmy gives us all the answers and more in the new episode of LANG Story Short!