Episode 19: Has The Visual Become More Important Than The Music At Festivals?

The summer festival season is well on its way, and with it comes
a familiar question: how much technology does an experience
actually need?


In this episode, our host Daniel sits down with Omar Serna, an AV
consultant based in Mexico with more than twenty years of
experience in projection mapping and immersive production, to
talk about what it takes to bring large scale visual technology
to festivals, concerts and outdoor events.


Omar shares his perspective on working with limited resources
compared to markets like Europe or the US, why sound design
deserves far more attention than it usually gets in visual heavy
productions, and why he is sceptical of how loosely the term
generative content gets thrown around these days.


The conversation also touches on AI creeping into production
workflows, the rise of drone shows as an extension of the stage,
and the shifting economics behind festival formats worldwide.