Episode 17: The Display Is the Last Thing You Should Think About

Most AV projects start with a budget and end with a display
order. But what if the display is actually the last thing you
should think about?


In this episode, our host Rebekka talks to Sian Rees, a display
and technology strategist with over 25 years of experience, now
working with AUO Display Plus. They discuss why so many AV
integrators fall into the tangibility trap, what the industry
gets wrong about platforms and ecosystems, and why the most
important question in any AV project has nothing to do with
resolution or brightness.


Sian also shares her take on where MicroLED, e-paper and ambient
display technologies are heading, and why the best advice she has
for any AV customer is to stop describing what they want and
start thinking about what they want to become.