Isadora Prado (Ogilvy): Managing The Worlds Biggest Virtual Influencer (30M)

Isadora Prado is the strategy director at Ogilvy in Brazil. She
manages with her team the marketing planning of some brands, Magalu
being her main client. In this podcast, Isadora will talk about her
experience working with the great virtual influencer "Lu" from
Magalu and the preparations she has while planning the big Black
das Blacks every year (an activity done for Black Friday). Also,
she will share how Ogilvy won the Cannes Lions 2022 and the
emotions lived during the event. Overall, Isadora possesses
valuable knowledge related to marketing due to her years of
experience. We're sure you'll learn about it with her! Isadora's
LinkedIn: (https://www.linkedin.com/in/isadora-prado/) 
#LuFromMagalu #LuDoMagalu #BlackFriday #BlackdasBlacks #BCC
#Interview