AI GTM Lab

In 2026, Valentin Binnendijk walked into a software firm and found a product department with almost zero AI experience. Decades of deep engineering knowledge. Near-zero agentic practice. That room is the DACH mid-market, and it tells you the real blocker is not regulation. It is leadership and culture.


Valentin co-founded TrekkSoft and STARTUPS.CH and has spent two decades digitising analogue businesses into SaaS. He now builds hyper-lean product teams that ship more with fewer people. In this episode, we get specific about how.


We cover:


Where vibe coding stops and agentic engineering starts, and why the difference is not the model but the process Why the bottleneck moved from the engineering team to leadership and product management The three-step build after leadership buy-in: extract the knowledge, map the security risk, build a real test suite of thousands of scenarios How to put agentic transformation on a CFO's P&L, the cost-saving case and the survival case Why public markets punished narrow single-use-case software companies with 40 to 50 percent valuation cuts Where it breaks: talent, unrealistic expectations, and the “can I just buy it” trap


This is a practical conversation for founders, GTM and product leaders at B2B software companies who need to move from talking about AI to operating with it.


The host, Marc Gasser, works at the intersection of product and go-to-market.

What if a prototype built in two hours is worth more than a six-month IT project that delivers the wrong thing?


Marc Gasser sits down with Valentin Binnendijk and Reto Laemmler (both Lovable Ambassadors) to break down the shift reshaping product teams: vibe coding with Lovable. Three blocks, no theory.


What you take away:


Why positioning comes from customer interviews, not from the meeting room Why product sense becomes the bottleneck once development speed stops being one Where vibe coding ends and engineering takes over, and why that line matters


Built for Founders, GTM and Tech Leaders rebuilding their teams for what comes next.

In dieser Episode enthüllt Marvin Sanginés seine geheime Formel, die bereits über 100 B2B-Unternehmern geholfen hat, ihre Personal-Brands über LinkedIn aufzubauen. Du erfährst, wie du mit Marvins bewährter Content Engine Vertrauen aufbaust, gezielt Vernetzungsanfragen nutzt und LinkedIn zur Conversion-Maschine machst.


Was du lernen wirst:


Wie du Vertrauen aufbaust, bevor du Nachrichten versendest. Schritt-für-Schritt-Anleitung für deine LinkedIn-Content-Strategie. Die Hacks und Tricks für Conversions.


Der Prozess: Optimized LinkedIn Profile Content Archetype Organic people-led content engine Thought Leadership Ads boosting best organic content against ICP Signal-based outreach routine Let it compound over time

Finde heraus, wie Marvin LinkedIn zu einer echten Content Engine macht und wie auch du das Vertrauen und die Conversions deiner Zielgruppe maximieren kannst.

Wir werfen die altbekannten Marketing Qualified Leads (MQLs) über Bord. MQLs als KPI für Marketing funktionieren nicht und sind überbewertet, sorgen für Frust und treiben einen Keil zwischen Marketing und Sales. Während das Marketing auf Masse setzt, verzweifelt der Vertrieb an der mangelnden Qualität – das Ergebnis: null Deals und keine Zusammenarbeit.


Doch die Lösung ist greifbar! Marc erzählt, warum es Zeit ist, sich von MQLs zu verabschieden und auf Qualified Connections zu setzen. Der Schlüssel? Eine Weighted Qualified Pipeline, die klare KPIs schafft und das perfekte Alignment zwischen Marketing und Vertrieb ermöglicht. Weniger Leads, mehr qualifizierte Deals.





Hier als YouTube-Videopodcast: https://youtu.be/v8kxDnXsrcs