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  3. Social Currency with Sammi Cohen Podcast
  4. Rebecca Rittenhouse (Privet Beauty) on Hero Products, Hollywood and Identity Shifts
Building a business in public is hard. Building one when people
already think they know you? Even harder. Today, Sammi sits down
with actor and founder Rebecca Rittenhouse to talk about
reinvention—on her own terms. Rebecca shares how she went from
studying business at UPenn to taking a sharp left turn into acting,
landing her breakout role on The Mindy Project, and ultimately
channeling those skills into launching her clean, brow-focused
beauty brand, Privet Beauty. Instead of launching with a sprawling
product line or celebrity hype, she built Privet around a single
hero product—bootstrapped, independently owned, and deeply hands-on
at every step, from formulation with Korean chemists to brand
storytelling. Rebecca opens up about the identity shift from actor
to founder, how skills from acting translated into
entrepreneurship, and why she chose independence over outside
funding.  Sammi and Rebecca also get into launching a brand
with focus instead of scale, balancing two demanding careers at
once, building a personal brand without losing yourself in it, and
the scrappy, low-cost marketing moves that actually move the
needle.  Follow Sammi on Instagram  Subscribe to the
Social Currency newsletter  Follow Rebecca on Instagram Check
out Privet Beauty online and on Shopbop Here’s what Sammi covers
with Rebecca: 00:00 Rebecca Rittenhouse’s Social Currency 03:25
Business at UPenn  05:51Choosing Acting Over Business 
09:32 Early Acting Experiences and Challenges  11:54
Breakthrough Role on The Mindy Project  14:43 Launching Privet
Beauty 16:59 The Importance of Eyebrows in Beauty  24:29
Marketing and Personal Branding  29:31 Substack and Personal
Branding  30:49 Dealing with Self-Doubt and Inner
Criticism  32:51 Building a Team   35:58 The
Challenges of Bootstrapping a Business  43:15 Managing Time
and Staying Organized  46:35 Making Decisions and Handling
Emotions  52:32 Marketing Strategies for a New Business 
55:45 How to Show Social Currency Some Love  Learn more about
your ad choices. Visit megaphone.fm/adchoices

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