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  3. Social Currency with Sammi Cohen Podcast
  4. Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning
About two million couples get married in the U.S. every year… and
despite economic pressure, they continue to spend an average of
$34,000 on the big day. So, why has the wedding industry remained
so resilient? This week, Sammi sits down with The Knot CEO Raina
Moskowitz to unpack the business of saying “I do.” Raina shares
what it was like leaving Etsy to replace The Knot’s longtime
founder, how weddings have changed in the last decade, and how Gen
Z is reshaping the industry. Then, Raina breaks down the economics
of the modern wedding, from the growing divide between elaborate
celebrations and intimate ceremonies to why guest count remains the
biggest driver of cost. Later, Raina addresses the New Yorker story
that questioned The Knot’s business practices and explains how
customer criticism influenced the company’s product roadmap,
including its new “Close the Loop” feature designed to reduce
ghosting between couples and wedding professionals. Plus, she
shares how The Knot is integrating with ChatGPT, what AI could take
off couples’ plates during the planning process and why trusted
data may become even more important as wedding searches
increasingly begin inside AI platforms. Finally, Raina weighs in on
wedding trends, the influence of celebrity weddings and how she
knew she was ready to stop being the strong number two and take the
CEO seat. Follow Sammi Cohen on Instagram  Follow Raina’s work
Here’s What Sammi Covers with Raina: 00:00 Raina Moskowitz’s Social
Currency  02:03 Partner Message: Shopify 02:58 Raina’s Career
Story 05:37 Scaling Etsy During the Pandemic 07:08 Leaving Etsy to
Become CEO of The Knot 10:03 Is There a “Right Time” To Take the
Leap? 11:47 Replacing a Longtime Founder 13:45 How Weddings Have
Changed 16:08 Traditions Couples Are Ditching and Keeping 18:10
Partner Message: Bilt 21:36 Wedding Planning 25:39 How the K-Shaped
Economy is Reshaping Weddings 32:30 The Push for Greater Vendor
Pricing Transparency 35:55 The Social Media Effect37:55 The “Fake
Brides” Story 40:04 The “Close the Loop” Feature and Reducing
Vendor Ghosting 45:13 How WeddingPro Helps Small Businesses Grow
48:08 The Knot’s ChatGPT Integration and the Future of AI Planning
51:47 Lightning Round 53:06 Social Currency Corner Thanks to Our
Sponsors! Bilt:  joinbilt.com/socialcurrency  Shopify:
shopify.com/socialcurrency Learn more about your ad choices. Visit
megaphone.fm/adchoices

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