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  3. Social Currency with Sammi Cohen Podcast
  4. Ankur Jain (Bilt) on the AI Commerce Race, Celebrity Rent Day Collabs and Neighborhood Concierge
Last year, $100 billion in housing payments flowed through Bilt's
platform, and one in four apartment buildings in the US now runs on
its system. So how did a rewards card for rent turn into one of the
biggest players in AI-powered commerce? This week, Sammi welcomes
back Bilt founder and CEO Ankur Jain to unpack how the company has
evolved from a direct-to-consumer card product into a full
ecosystem connecting apartment buildings, local merchants and now
AI agents. Ankur explains why the card now represents a small
fraction of the business, how Bilt responded when a portion of
customers started gaming the rewards system, and why listening to
customer feedback in real time reshaped the recent Card 2.0
rollout. Then, Ankur breaks down Bilt's viral Rent Day celebrity
collaborations with stars like Madonna and A$AP Rocky, the strategy
behind its unbranded scripted series "Roomies," and why the company
is investing in original entertainment instead of traditional
advertising. Later, he makes the case for why Bilt, Google and
Anthropic are the only companies positioned to power agentic
commerce in the physical world, and how its new Neighborhood
Concierge tool can plan your night out, book your workout classes
and even pay your restaurant bill automatically. Plus, Ankur shares
how Bilt builds trust with landlords and merchants by making them
co-owners in the business, what he thinks is next for AI hardware
in the home, and the productivity system that's changed how he
works. Follow Sammi Cohen on Instagram Subscribe to the Social
Currency newsletter Follow Ankur Jain Here's What Sammi Covers with
Ankur: 00:00 Ankur Jain's Social Currency 03:38 A Full-Circle
Moment at Bilt's New NYC Headquarters 04:19 Where Bilt Started and
the Affordability Problem 06:17 How the Bilt Card Became Just 11%
of the Business 07:29 Building Housing's First Unified Platform
08:54 The Hotel Experience Analogy 11:36 Card 2.0 and the
Trade-Offs of Cutting Off Bad Actors 13:46 Listening to Customer
Feedback in Real Time 17:00 Inside the Rent Day Celebrity Collabs
19:41 Stories From Madonna and A$AP Rocky 22:07 The Martha Stewart
vs. Ryan Reynolds Moment 22:25 Why "Roomies" Was Launched Without
Bilt's Branding 25:16 Building Community Through Bilt's Comedy
Series 25:56 Neighborhood Concierge and the Agentic AI Future 27:23
Why Even the Big AI Models Aren't Integrated Locally 29:23 How
Consumer AI Behavior Is Shifting 31:31 Why Bilt Belongs in the Same
Sentence as Google and Anthropic 34:03 Building the Pipes for Both
Sides of the Ecosystem 35:15 What Wins Over Landlords and Local
Merchants 37:00 The Seamless Checkout Experience at The Corner
Store 40:26 The Disney and Amazon Comparison 42:37 How Small
Businesses Compete Like the Big Guys 44:26 Lightning Round 45:30
Ankur's AI-Powered Productivity System 46:44 Social Currency
Corner: Could Bilt Enter AI Hardware? 48:50 Listener Question:
Building Credibility as an Outsider Learn more about your ad
choices. Visit megaphone.fm/adchoices

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