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  3. Social Currency with Sammi Cohen Podcast
  4. Brittany and Gabriel Hugoboom (Evie) on Building the “Conservative Cosmo,” the Raw Milkmaid Dress and the Business of Controversy
This episode kicks off a two-part exploration of the modern women’s
media landscape. Today, Sammi sits down with Brittany and Gabriel
Hugoboom, the husband-and-wife team behind Evie Magazine — a
publication often described as a “conservative Cosmo.” Next week,
she’ll speak with Sami Sage, co-founder of Betches, a media company
with comparatively left-leaning readership.  Brittany and
Gabriel Hugoboom created Evie with the goal of building a women’s
media brand centered in femininity, beauty, and lifestyle without
the progressive filter. In this conversation, Sammi digs into how
they positioned Evie from day one, what business opportunity they
spotted, and whether fashion and politics can ever be separated in
2026. They also unpack the viral Raw Milkmaid dress that set off
backlash from both sides, and what that moment taught them about
brand power, consumer perception, and the business of controversy..
The Hugobooms also talk about their second company, 28—a
cycle-based wellness app backed by Peter Thiel—and how media
becomes top-of-funnel for product ecosystems and cultural
influence. From modern feminism to the soft-life debate to the
death of the girlboss, this episode offers an unfiltered look at
the ideas shaping women’s media today—and why Evie thinks the next
female-led empire might not look like the last one.  Follow
Sammi on Instagram  Subscribe to the Social Currency
newsletter  Check out Evie on Instagram Read the New York
Times piece Here’s what Brittany and Gabriel cover with Sammi:
00:00 Brittany and Gabriel Hugoboom’s Social Currency 04:08 Being
the “Conservative Cosmo” 13:36 The Viral Raw Milkmaid Dress 24:42
Hot Takes on Femininity in 2026  33:57 Dealing with
Backlash   36:04 28 38:12 Women's Health 42:05 Product
Expansion and Marketing 48:47 Future Vision for Evie and 28 58:28
Industry Predictions Learn more about your ad choices. Visit
megaphone.fm/adchoices

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