Startseite
Podcasts
Social Currency with Sammi Cohen Podcast
Sami Sage (Betches) on Building a $24M Media Empire, Algorithms and Trad Wives

Sami Sage (Betches) on Building a $24M Media Empire, Algorithms and Trad Wives

Social Currency with Sammi Cohen vor 9 Monaten

0:00

1:11:37

This episode is the second half of a two-part look at women’s media
in 2026. Last week, Sammi sat down with Brittany and Gabriel
Hugoboom, the couple behind Evie Magazine—the self-described
“conservative Cosmo.” Today, Sammi is talking to Sami Sage,
co-founder of Betches, a media company with a comparatively
left-leaning audience that helped define millennial feminism,
internet satire, and the way Gen Z gets its news. Sami shares how
Betches went from an anonymous blog on a couch in 2011 to one of
the only profitable, venture-free success stories in women’s
media—and ultimately a $24 million acquisition. She shares how
Betches has balanced content for both Gen Z and millennial
audiences, and why a founding team of three is a superpower.
Then Sammi and Sami unpack the trad wife aesthetic, body politics,
GLP-1s, and the question Brittany Hugoboom wanted her to answer:
would she gain 50 pounds in solidarity with the body positivity
movement? They also talk about what it actually means for women to
“tap in” to civic life—beyond voting every four years—and why
business, culture, and politics are now the same story. Follow
Sammi Cohen on Instagram Subscribe to the Social Currency
newsletter Follow Sami Sage on Instagram Read Democracy in
RetrogradeCheck out Betches on Instagram Here’s what Sammi covers
today with Sammy: 00:00 Sami Sage’s Social Currency 04:24 Early
Virality for Betches the First Book Deal 14:33 Building a
Profitable Women’s Media Company Without VC 18:40 Inside the
Betches Acquisition and Earnout Structure 24:49 How the Founders’
Roles Changed Post-Exit 28:23 Keeping Gen Z and Millennials Engaged
at the Same Time 32:14 Why Betches News Will Never Be a Traditional
Newsroom 36:26 Legacy Media, Independent Media and Who Actually
Breaks the News 42:15 Manufactured Culture Wars 45:27 The Rise of
Trad Wives and Aesthetics as Ideology 51:13 What “Tapping In” to
Civic Life Really Looks Like 54:31 Body Neutrality, GLP-1s and
Brittany’s 50-Pound Question 01:02:52 Social Currency Corner Learn
more about your ad choices. Visit megaphone.fm/adchoices