Startseite
Podcasts
Social Currency with Sammi Cohen Podcast
The $10M Influencer Empire That Collapsed Over a Pink Cake

The $10M Influencer Empire That Collapsed Over a Pink Cake

Social Currency with Sammi Cohen vor 8 Monaten

0:00

9:46

Chiara Ferragni wasn’t just an influencer, she was a case study in
how to turn social media fame into a multi-million-dollar business.
And then a pink Christmas cake almost destroyed everything. Today,
Sammi breaks down the scandal that triggered regulatory fines, a
criminal fraud investigation, mass sponsor exits, and a collapse of
more than 90% of company revenue in a single year — all tied to a
holiday charity campaign that raised major questions about
transparency in influencer marketing. But this story is bigger than
one creator. It’s about what happens when governments try to
regulate the creator economy in real time and how public blame gets
distributed when a brand is a person versus a corporation. Follow
Sammi Cohen on Instagram Subscribe to the Social Currency
newsletter Here’s what Sammi covers today: 00:00 Chiara
Ferragni’s Social Currency 02:02 The Christmas Cake Controversy
03:01 Backlash and Fallout 04:23 The Legal Battle 06:11 The
Lessons Most People Are Missing Learn more about your ad choices.
Visit megaphone.fm/adchoices