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Social Currency with Sammi Cohen Podcast
Is This the Starbucks Comeback?

Is This the Starbucks Comeback?

Social Currency with Sammi Cohen vor 8 Monaten

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13:05

Starbucks didn’t lose to a cooler coffee chain. It lost to itself.
Today, Sammi unpacks how one of the most dominant brands in modern
retail engineered its own slide and what new CEO Brian Niccol is
doing to fix it. From nixing pickup-only stores and cutting a
quarter of the menu to investing $150K per location and betting on
traffic before margins, Starbucks is attempting something rare:
looking backwards to move forward. Sammi breaks down the latest
numbers showing U.S. traffic rising for the first time in nearly
two years, the massive menu and bakery overhaul, the revamped
Rewards program, and the viral Bearista cups that reveal a deeper
cultural strategy. Then, she shares what entrepreneurs can take
away from the Starbucks turnaround — and why this comeback proves
that even iconic brands don’t need reinvention, they need ruthless
clarity about who they are and the discipline to execute on it.
Follow Sammi Cohen on Instagram Subscribe to the Social
Currency newsletter Here’s what Sammi covers today: 00:00 The
“Third Place” Promise — and the Self-Sabotage 01:30 From 17 Stores
to a $78B Empire 02:33 When the App Took Over 03:28 Strikes,
Boycotts & Inflation 04:42 The Cooler, Cheaper Competition
05:27 The Chipotle Fixer Enters 06:36 Traffic Is Finally Up 07:39
Cut the Menu, Then Rebuild It 08:58 Viral Merch and the Gen Z Play
09:54 The Founder Rule: Subtract First 11:12 How to Show Social
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