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Grocery Store Botox? The $17B Med Spa Boom Meets the Private Equity Playbook

Grocery Store Botox? The $17B Med Spa Boom Meets the Private Equity Playbook

Social Currency with Sammi Cohen vor 7 Monaten

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13:03

You can now get a discount on your Botox or Brow lift at… Erewhon?
The latest partnership between Erewhon and med spa startup Ject
isn’t just a publicity stunt. It’s a bigger signal: medical
aesthetics has gone fully mainstream. In this episode, Sammi
unpacks how Botox went from cosmetic approval by the U.S. Food and
Drug Administration just 14 years ago to a $17B industry with more
than 10,000 med spas across the U.S. She breaks down the forces
behind the boom like loosened regulations, cash-pay margins, social
media normalization, and why private equity is racing to roll up
the space. But when the product is commoditized, what’s the real
moat? Sammi’s takeaway: the brand is not the competitive advantage,
it’s something else hiding in plain sight. Follow Sammi Cohen
on Instagram Subscribe to the Social Currency
newsletter Here’s what Sammi covers today: 00:00 Grocery
Store Botox 01:15 How Med Spas Took Off 02:04 Insane
Growth By The Numbers 02:55 Regulatory Changes 03:36
Social Media’s Impact on the Landscape 04:28 Private Equity Moves
In 05:43 The Rollup Playbook 06:48 HIV Outbreaks,
Safety And Oversight Risks 08:24 The Real
Differentiator 10:55 Who Wins Next Decade 11:11 How to
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