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  3. Social Currency with Sammi Cohen Podcast
  4. Julian Reis (SuperOrdinary) on Creator IPOs, Monetizing on TikTok Shop and Where China is Beating American Entrepreneurialism
Julian Reis has built businesses across hedge funds, beauty
clinics, China e-commerce, creator monetization, and now TikTok
Shop infrastructure, but the throughline is the same: spotting
where consumer behavior is headed before most people do. In this
episode, Julian tells Sammi how he went from trading at JPMorgan
Chase to founding Skin Laundry, pricing mistakes that almost hurt
the business, and the lessons that came from building a beauty
concept globally. Then he explains why moving to Shanghai in 2018
changed everything: watching creators sell inside China’s super-app
ecosystem convinced him that American retail was years behind and
that social commerce would eventually reshape how Americans shop.
Julian breaks down how his company SuperOrdinary scaled from zero
to 350 employees in China, helped brands like Drunk Elephant and
Olaplex grow in Asia, and why TikTok Shop is creating a new kind of
retail where creators function more like digital storefronts than
influencers. He also shares why affiliate data matters more than
follower counts, what kinds of products actually work on TikTok,
why he believes creators may eventually IPO themselves, and how
micro dramas could become the next major content-to-commerce
engine. Follow Sammi Cohen on Instagram  Subscribe to the
Social Currency newsletter Learn More about SuperOrdinary Here’s
what Sammi covers with Julian:00:00 Julian Reis’ Social
Currency04:07 The Finance Chapter11:18 Why Skin Laundry Almost
Failed19:37 Moving to Shanghai23:19 Building Brands in China31:00
Why China’s KOL Economy Changed Everything34:49 TikTok Shop’s
Massive U.S. Opportunity39:00 What Brands Need To Win TikTok45:14
Fanfix, Micro Dramas, and Creator Monetization51:43 Could Creators
Become Public Companies? 53:03 Social Currency Corner54:31 The
Future of AI Twins and Creator IP Learn more about your ad choices.
Visit megaphone.fm/adchoices

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