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  3. Social Currency with Sammi Cohen Podcast
  4. Laura Meyer (Envision Horizons) on AI’s Shopping Disruption, How to Show Up in ChatGPT Searches and the New Cost of Attention
Laura Meyer has spent nearly a decade helping brands navigate
Amazon, TikTok Shop, retail media, and now the next major shift in
commerce: AI-driven shopping. Today, Sammi is partnering with
Laura’s strategic commerce agency Envision Horizons to help brands
get— and keep— attention in the changing world of online shopping.
Laura explains why consumers are facing what she calls an
“invisible tax on attention,” where prices rise because brands have
to spend more on advertising just to stay visible in increasingly
crowded digital platforms. She breaks down how rising customer
acquisition costs are reshaping pricing, product quality, and
platform strategy, and why even legacy brands are being forced to
rethink where they spend every marketing dollar. Then the
conversation turns to what may be the biggest shift ahead:
consumers using AI before they buy. Laura shares new survey data
showing that half of consumers switch brands after seeing
recommendations from ChatGPT, why legacy brands are suddenly more
vulnerable than they realize, and how platforms like Amazon,
TikTok, and Shopify could each be affected differently as AI
becomes the new shopping gatekeeper. She also explains why TikTok
Shop remains a winners-and-losers platform, why she’s bearish on
live shopping despite industry hype, and why logistics may still
determine who wins the next era of commerce. Follow Sammi Cohen on
Instagram  Subscribe to the Social Currency newsletter
Download the free report Laura references in this episode — "The
New Blind Spot: Why AI Is Sending Your Customers to Competitors" —
including the full consumer survey results and AI Readiness
Checklist Want to know how your brand shows up when consumers ask
ChatGPT? Book a free AI Readiness Audit Follow Laura Meyer on
LinkedIn and learn more about Envision HorizonsHere’s what Sammi
covers with Laura: 00:00 Laura Meyer’s Social Currency 02:31
Laura’s Background and Launching Envision Horizons 09:07 The
Changing Online Landscape 11:28 Retail Media Explained 12:36 How AI
is Changing Brand Discovery 16:00 What Happens when AI Ads Arrive
23:50 TikTok Shop vs Amazon Economics 29:44 Why Amazon Still Wins
Fulfillment 35:00 New AI Consumer Survey Findings 40:23 Why UX May
Matter Less in Agentic Commerce 46:37 What Brands Should Ask
Agencies 52:00 Laura’s POV on Live Shopping Learn more about your
ad choices. Visit megaphone.fm/adchoices

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