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  3. Social Currency with Sammi Cohen Podcast
  4. Shreya Murthy (Partiful) on Winning Over Gen Z, Beating Copycats and Engineering Fun
Shreya Murthy built one of the rare social apps people want to
open—and then immediately close. It’s all going according to plan.
Her company, Partiful, has quietly become the go-to way Gen Z and
millennials plan parties, birthdays, dinners—and even weddings. But
what’s more interesting is how it won: by rejecting everything Big
Tech historically has optimized for. In this episode, Shreya sits
down with Sammi to break down why she turned down the metaverse
narrative, refused to pivot to virtual events during the pandemic,
and built a product designed to get people off their phones… not
glued to them. They also get into what happened when Apple launched
a nearly identical invite app, why Partiful draws a hard line on
user privacy, and how tiny features like “boops” and “crushes” are
actually the secret to product-market fit. Plus: the real
monetization plan, why Gen Z hates “cringe” design, and how one
party invite helped spark a viral cultural moment. Follow Sammi
Cohen on Instagram  Subscribe to the Social Currency
newsletter  Follow Partiful and find your next party Here’s
what Sammi covers with Shreya: 00:00 Shreya Murthy’s Social
Currency 00:50 The Problem With Social Media 02:22 From Palantir to
Consumer Tech 08:22 The Idea That Sparked Partiful 10:04 Turning
Parties Into a Product 11:05 Launching During the Pandemic 13:56
Resisting the Metaverse Pivot 15:40 Building for IRL Connection
16:00 Why Gen Z Loves Partiful 18:27 The “Least Cringe” Product
Strategy 20:20 Consumer vs Corporate Use Cases 22:05 Why Partiful
Protects User Data 24:57 Monetization Without Selling Data 29:27
How Partiful Makes Money Today 31:23 The Philosophy: Get Off Your
Phone 32:00 Discovering Events IRL 33:17 Brick and Mortar? 34:38
Features Like Boops and Crushes 38:00 Apple’s Copycat Moment 41:00
Growth Despite Competition 42:00 The Viral Timothée Chalamet Event
47:00 What Winning Looks Like 50:16 Social Currency Corner and
Touching Grass Learn more about your ad choices. Visit
megaphone.fm/adchoices

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