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  3. Social Currency with Sammi Cohen Podcast
  4. Jay Luchs (Newmark) on Building a Real Estate Empire, Strategy for Brick and Mortar, and Newbie Lease Mistakes
If you’ve driven through Los Angeles, you’ve already met today’s
guest. Jay Luchs is one of the most influential retail real estate
brokers in LA; his “For Lease” signs are plastered across the
city’s most valuable streets, from Rodeo Drive to Melrose. But
behind those signs is a business built on relationships, taste, and
a deep understanding of what actually makes a retail concept work.
In this episode, Jay sits down with Sammi to break down how the
business really works: how he wins listings in one of the most
competitive markets in the country, what founders consistently
misunderstand about signing their first lease, and why picking the
wrong landlord can quietly kill a business. They also go deep on
the future of retail in LA—from why food and coffee are now the
backbone of any successful retail strip, to how brands like Erewhon
can completely transform a street overnight, to why there’s
actually less available space than people think.  Follow Sammi
Cohen on Instagram  Subscribe to the Social Currency
newsletter  Follow Jay Luchs on Instagram Learn more about
Mercury for Personal and Business Here’s what Sammi covers with
Jay: 00:00 Jay Luchs’ Social Currency 02:22 Real Estate Origin
Story 06:40 Why Real Estate Is a Creative Business 09:27 How the
“For Lease” Empire Works 12:05 Winning Listings in a Competitive
Market 14:19 What Founders Get Wrong About Leases 15:25 How to Spot
a Bad Landlord 17:00 Choosing the Right Retail Location 18:46 Why
LA Has Less Retail Space Than You Think 21:15 What Makes a Retail
Area Thrive 22:24 How Social Media Changed Real Estate 29:03 Inside
a Decade-Long Development Project 32:00 Turning Retail Into a
Destination 37:23 Building Relationships That Last 40:01 Jay’s
Daily System for Clarity 41:21 Can Retail Rebuild Communities?
45:12 What Makes a Brick-and-Mortar Store Succeed Learn more about
your ad choices. Visit megaphone.fm/adchoices

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