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  3. Social Currency with Sammi Cohen Podcast
  4. Rebecca Hessel Cohen (LoveShackFancy) on Building a Multi-Generational Fashion Brand, D2C Versus Retail, and Collaborations That Actually Work
Rebecca Hessel Cohen didn’t set out to build a company, she just
wanted better bridesmaid dresses. But that small idea turned into
LoveShackFancy, a multi-generational, cult-favorite brand with
dozens of stores, hundreds of retail partners, and a fiercely loyal
community. Today, Rebecca joins Sammi to break down the unfiltered
reality of building a fashion business from scratch. From leaving
her dream job at Cosmopolitan, to launching her first collection
the same week she had her first child, to schlepping dresses in her
car to early customers— this the unfiltered look at what it means
to start a business. They also get into Rebecca’s viral social
media moments (including the most epic bat mitzvah), building a
brand that resonates from “babies to eighties,” how she evaluates
collaborations from Stanley to Victoria's Secret, and what actually
makes a retail store feel magical instead of transactional. 
Follow Sammi Cohen on Instagram  Subscribe to the Social
Currency newsletter  Follow Rebecca and LoveShackFancy Here’s
What Sammi Covers with Rebecca: 00:00 The Gwyneth Paltrow Moment
That Changed Everything 02:03 Partner Message: Mercury for Personal
Banking 03:00 Growing Up in Fashion Closets 06:00 Life as a Fashion
Editor at Cosmopolitan 10:30 The Bridesmaid Dress That Started It
All 14:00 Turning a Side Hustle Into a Business 18:30 Launching a
Brand While Having a Baby 20:53 Partner Message: Mercury for
Business Banking 22:07 Partner Message: Mosh Bars 23:42 Why
LoveShackFancy Wasn’t an Overnight Success 26:00 Building a Team
and Scaling the Business 29:00 Opening Retail Stores During COVID
33:00 Dividing Roles With Her Husband 36:00 Building the Beauty
Business and Sephora Strategy 38:30 Where Inspiration Actually
Comes From 41:00 Designing for “Babies to Eighties” 43:30 How
LoveShackFancy Approaches Collaborations 47:00 What Makes a
Partnership Actually Work 49:30 Building a Brand Through Community
and Retail 52:00 The Power of Experiential Shopping 55:00
Supporting Female Founders Through Trunk Shows 58:00 The Viral Home
Tour and Social Media Strategy 01:02:00 Instagram vs. TikTok: How
Rebecca Thinks About Both 01:05:00 What She Shares Online (And What
She Doesn’t) Thanks to Our Sponsors! Mercury: mercury.com Mosh
Bars:  moshlife.com/socialcurrency  Learn more about your ad
choices. Visit megaphone.fm/adchoices

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