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  3. Social Currency with Sammi Cohen Podcast
  4. Harley Finkelstein (Shopify) on AI Shopping Agents, Merit-Based Commerce, and the “Give a Sh*t Factor” That Makes Founder-Led Companies Win
Harley Finkelstein believes we’re entering the most important shift
in commerce since the invention of online shopping itself. As
President of Shopify, Harley has helped build the infrastructure
powering millions of businesses across more than 175 countries.
Now, he says AI is about to fundamentally change not only how
consumers discover and buy products online— but how “machine
customers” might do our shopping for us. Harley explains why
agentic commerce could replace traditional search, his take on the
idea that every brand is becoming a media company (featuring a
Favorite Daughter case study), and why this new era may reward
product quality more than ad spend. Harley also shares the story of
joining Shopify in its earliest days, why founder-led companies
consistently outperform, and why he believes modern entrepreneurs
can now go from a kitchen-table idea to a multi-billion-dollar
company faster than ever before. Plus: the brands he thinks are
getting retail right—and the critical “give a sh*t factor” he
believes only founders truly have. Follow Sammi Cohen on
Instagram  Subscribe to the Social Currency newsletter 
Follow Harley’s work and updates at Shopify Here’s What Sammi
Covers with Harley: 00:00 Harley Finkelstein’s Social Currency
01:57 Partner Message: Mercury 02:30 Growing Up Around Immigrant
Entrepreneurs 05:40 Why Harley Went to Law School 08:00 Meeting
Shopify Founder Tobi Lütke 12:00 Why Shopify Felt Like a
“Superpower” 15:00 Partner Message: Mercury 16:19 Partner Message:
Mosh 18:00 The Moment Shopify Became a Generational Company 21:00
From E-Commerce Platform to Commerce Operating System 22:30 Every
26 Seconds a New Entrepreneur Gets Their First Sale 24:00 Why Some
Brands Become Media Companies 25:00 Favorite Daughter and the
Founder-Led Brand Flywheel 27:00 Why Most Brands Feel Inauthentic
28:30 What Great Retail Brands Understand About Emotion 30:00
Shopify’s OpenAI and ChatGPT Announcement 31:00 What “Agentic
Commerce” Actually Means 32:00 AI Personal Shoppers and Curated
Buying 35:00 Why AI Could Help Small Brands Win 37:00 The End of
Traditional Search? 39:00 How Brands Maintain Identity Inside AI
Platforms 41:00 Why Storytelling Matters More in an AI World 42:00
The Rise of Machine Customers 44:00 Why Harley Is a Techno-Optimist
47:30 Why Founder-Led Companies Win 50:00 The Founder “Give a Shit
Factor” 51:00 Harley’s Framework for Finding Your Life’s Work
Thanks to Our Sponsors!Mercury: mercury.com Mosh Bars:
 moshlife.com/socialcurrency Learn more about your ad choices.
Visit megaphone.fm/adchoices

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„Harley Finkelstein (Shopify) on AI Shopping Agents, Merit-Based Commerce, and the “Give a Sh*t Factor” That Makes Founder-Led Companies Win“

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