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  3. Social Currency with Sammi Cohen Podcast
  4. Gary Vaynerchuk (VaynerX) on the Next Digital Gold Rush, AI, and Intellectual Property
Twenty years after uploading his first YouTube video, Gary
Vaynerchuk is still obsessed with where attention is going next.
Today, he joins Sammi to talk about his predictions and why it’s
not too late to get started on social media. Gary explains why he
believes social media has become “interest media,” how AI and
authenticity are not mutually exclusive, and why quantity remains
one of the biggest competitive advantages in content. They also
discuss the rise of live shopping, why Gary is betting big on IRL
experiences, and the long-term vision behind VeeFriends—his modern
intellectual property empire centered around optimism,
accountability, and character development. Along the way, Gary
shares his approach to mental health, whether he wants his kids to
take over his business, and the one thing he still hasn’t done yet.
Plus, they revisit one of Sammi’s favorite pieces of Gary’s
content… and it’s a real tearjerker. Follow Sammi Cohen on
Instagram  Subscribe to the Social Currency newsletter Follow
Gary Vaynerchuk and VeeFriends Here’s What Sammi Covers with Gary:
00:00 Gary Vaynerchuk’s Social Currency 02:14 Partner Message:
Mercury for Business 03:37 Uploading His First YouTube Video 20
Years Ago 05:34 Why Gary Only Talks About What He Knows 07:22 Why
Social Media Became “Interest Media” 09:35 The Platform Predictions
That Made Gary Famous 12:13 Why Content Merit Matters More Than
Followers 14:20 Partner Message: Rula 15:36 Partner Message: Bilt
16:36 AI, Authenticity, and the Creator Dilemma 17:57 Why Quantity
Is a Competitive Advantage 19:00 The Power of “And” Instead of “Or”
20:25 Why Gary Is Betting Big on IRL Experiences 21:14 The Rise of
Analog in a Digital World 22:24 What Gary Will Never Outsource to
AI 24:20 Why Great Businesses Ignore Personal Preference 25:12 Will
Humans Eventually Marry AI? 26:23 The Upside of AI That People
Ignore 27:33 The Video That Best Captures Gary’s Philosophy 28:53
Why Gary Cares So Much About Underdogs 30:10 The Difference Between
Positivity and Delusion32:20 Gary’s Approach to Mental Health 33:23
Partner Message: Mercury for Personal 34:37 Partner Message:
Shopify 35:57 What Gary Wants for His Kids 37:50 Why VeeFriends Is
His Most Important Project 39:34 Building an IP Empire Through
Character-Based Storytelling 42:13 Why Live Shopping Is Finally
Taking Off 44:10 Gary’s Advice for Sammi’s New Live Show 46:06 Why
Creators Need More Content on More Platforms 46:29 Gary’s First
Viral Video 47:33 Who Gets the Good News—and Who Gets the Bad News
48:08 Whether Gary Will Ever Take a Real Break 49:28 The 15/85
System That Runs His Career Thanks to Our Sponsors! Mercury:
mercury.com  Rula: rula.com/socialcurrency Bilt:
 joinbilt.com/socialcurrency  Shopify:
shopify.com/socialcurrency Learn more about your ad choices. Visit
megaphone.fm/adchoices

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