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  3. Social Currency with Sammi Cohen Podcast
  4. Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture
What started as Laney Crowell's passion for magazines, beauty, and
storytelling became Saie Beauty, one of the fastest-growing clean
beauty brands in the world and a standout success story at Sephora.
In this episode, Laney joins Sammi to share how she went from
working in editorial and at Estée Lauder to raising her first
million dollars with no fundraising experience, launching Saie just
months before the pandemic, and turning an early rejection from
Sephora into a nationwide launch. She explains why she wanted Saie
to be a top 10 Sephora brand from day one and the tactical
fundraising lessons she wishes every founder knew. Plus, she opens
up about the realities of leading a fast-growing company, the
trade-offs of building her dream business while raising two
children, and what still keeps her up at night as CEO. Follow Sammi
Cohen on Instagram  Subscribe to the Social Currency
newsletter Follow what Laney is working on with Saie Here's What
Sammi Covers with Laney: 00:00 Laney Crowell's Social Currency
02:00 Feeling Like She Was Meant to Be a Founder 06:34 Why
Resilience Is a Founder's Greatest Skill 08:00 Storytelling as a
Competitive Advantage 12:51 Fundraising Without Any Experience
14:21 The Power of "Expanders" 16:21 Raising Her First $1 Million
17:23 Why Every "No" Gets You Closer to a "Yes" 18:30 Perfecting
the Pitch One Meeting at a Time 19:47 Building Saie to Be a Top
Sephora Brand 21:03 Why Investors Bet on Founders, Not Ideas 23:52
Sephora's First Rejection 26:22 The Call That Changed Everything
28:18 Launching Through COVID 29:24 Building a Beauty Brand During
a Downturn 31:21 The Three Most Important Early Hires 34:37 How
Laney Hires Great People 36:13 Why Sustainability Has to Be Built
Into the Business 41:16 What Actually Brings Customers to Saie
42:07 Staying Focused in a Crowded Industry 43:39 What Keeps Laney
Up at Night 45:46 Why Community Is Beauty's Most Misused Buzzword
47:33 Creating Value Beyond the Product 48:28 Why Founder-Led
Content Matters More Than Ever 49:45 The Trade-Offs of Building a
Dream Company 51:05 Laney's Biggest Pinch-Me Moment Learn more
about your ad choices. Visit megaphone.fm/adchoices

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