Bold Beats Average – Why Strong Brands Need Strong Leadership | With Eliah Werner (VP Brand SIXT)

What does it take to build a brand that truly stands out – courage,
creativity, or the culture behind it? In this episode of the
LEITWOLF Podcast, Stefan speaks with Eliah Werner, Vice President
Brand at SIXT. Eliah started his career at Procter & Gamble,
worked on brands such as Oral-B and Pampers, and now leads the
evolution of one of Germany’s boldest and most iconic brands.
Together, they explore why strong brands are never just built
through great campaigns, but through a culture that enables
courage, creativity, ownership, and speed. Eliah shares how SIXT
defines its brand through three simple principles: bold, fun, and
premium. He explains why every brand touchpoint either strengthens
or weakens the brand, why the first three seconds matter more than
ever in digital communication, and how AI is already transforming
the way ideas are created, activated, and scaled. But this
conversation is not only about brand leadership. It is also about
people leadership. Stefan and Eliah talk about honesty, emotional
intelligence, feedback, trust, and the importance of giving young
talents more freedom and responsibility. Eliah shares why
leadership means creating space for others to grow – and why the
best ideas often come from the team, not from the top. A
conversation about bold brands, human leadership, AI-powered
creativity, and the courage to stand out without losing who you
are. ––– Mehr von Eliah Werner // LINKEDIN:
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Would you like solid tips or support on how to implement good
leadership in your company? Then please get in touch with
Stefan via mail: contact@homeister-leadership.com Or arrange a
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WEBSITE: https://stefan-homeister-leadership.com 2017 STEFAN
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