What if the secret to achieving your biggest business goals isn't
working harder — but reprogramming how your brain processes
success? In this episode of The Grown Up Business Podcast, Paul
Avins is joined by Brian Mayne — creator of Goal Mapping, a proven
7-step system used by Microsoft, Disney, Coca-Cola, and over a
million people worldwide. Brian shares his remarkable journey from
losing everything at 29 — his business, his home, his marriage, and
being over a million pounds in debt — to discovering the
neuroscience-backed principles that transformed his life. From
being unable to read or write until age 30, Brian rebuilt himself
using personal development techniques and went on to create a
global methodology that combines words and imagery to activate
whole-brain goal setting. Together, Paul and Brian unpack the seven
universal success principles, why most people set goals the wrong
way, how to overcome limiting beliefs around money and achievement,
and why changing your identity is the only way to create lasting
transformation. This conversation goes deep into the science of
affirmations, visualization, subconscious programming, and how to
break free from cultural conditioning that keeps entrepreneurs
stuck. This episode is essential listening for founders and CEOs
who want to scale faster, think bigger, and finally achieve the
goals they've been chasing for years. Key Takeaways The 7 universal
success principles that govern all achievement — and how to apply
them Why most goal-setting methods fail — and the neuroscience
behind what actually works How combining words (for the conscious
mind) and imagery (for the subconscious) creates whole-brain
activation Why affirmations must be personal, positive, and present
tense to command the subconscious How to overcome limiting beliefs
around money, success, and identity Why you can't out-perform your
self-image — and how to reprogram it The 7-step Goal Mapping
system: Dream, Order, Draw, Why, When, How, Who Why people support
what they create — and how to get your team bought into the vision
How to break out of negative spirals using physiology, not just
mindset About the Guest Brian Mayne is the creator of Goal Mapping,
a personal development system used by over a million people in 30
countries. His work has been adopted by Microsoft, Siemens, British
Telecom, Disney, Coca-Cola, and schools worldwide. Brian is the
author of four books including Goal Mapping, Life Mapping, Action
Mapping, and Self Mapping. He has certified nearly 1,650 trainers
globally and specializes in helping individuals and organizations
achieve breakthrough results by aligning conscious intention with
subconscious programming. Next Steps Apply it now Identify one goal
you've been struggling to achieve — and ask yourself: have I
programmed my subconscious to support it, or sabotage it? Learn
Goal Mapping Visit www.goalmapping.com to explore Brian's books,
certification programs, and digital platform. Scale with Paul If
this episode resonated, Paul's work focuses on helping founders
step out of the day-to-day and scale with structure and confidence.
Book a call with Paul: https://www.paulavins.com/book-a-call
Subscribe to the Scale-Up Newsletter:
https://www.paulavins.com/newsletter-opt-in About Paul Avins Paul
Avins is a scale-up business coach and founder of the Grown-Up
Business framework. He works with founders and CEOs to help them
move from operator to scale-up leader — building businesses that
grow sustainably, scale beyond the founder, and create real
enterprise value. Paul's work focuses on disciplined leadership,
high-performing teams, and systems that replace chaos with clarity.
Level Up. Team Up. Scale Up. Fire Up.
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