What if the secret to scaling your business isn't working harder —
but building the right systems in the right order? In this episode
of The Grown Up Business Podcast, Paul Avins is joined by Marianne
Page — systems expert, former McDonald's executive with 27 years'
experience, and author of three books on building scalable,
repeatable business operations. Marianne shares how McDonald's
opened a new restaurant every seven days in the 1980s using a
blueprint that trained teams, ensured consistency, and scaled
without chaos. Together, Paul and Marianne unpack the four critical
system categories every business needs to scale successfully — and
why most founders invest 60% of their energy in the wrong one. From
sexy systems (marketing and sales) to security systems (finance and
data), service systems (operational delivery), and the
often-forgotten sticky systems (hiring, training, and feedback) —
this conversation reveals why businesses that scale sustainably
don't just systemise their operations, they systemise their people.
This episode is essential listening for founders and CEOs who want
to stop firefighting, build a business that runs without them, and
create real enterprise value through disciplined execution. Key
Takeaways The four system categories every scalable business needs:
Sexy, Security, Service, and Sticky Why most businesses over-invest
in marketing and under-invest in people systems How McDonald's
scaled by creating a blueprint that made following systems
non-negotiable Why sticky systems (hiring, training, feedback) are
the foundation of consistency and scale Why most SOPs fail — and
how to make your team actually follow them How to shift recruitment
from reactive hiring to always-on talent marketing Why investing in
developing internal talent beats external hiring for long-term
scale The difference between performance management and coaching —
and why feedback is a gift, not a punishment Why entrepreneurs
resist investing in people — and how to overcome short-term
thinking About the Guest Marianne Page is a systems and operations
expert with 27 years' experience at McDonald's, where she worked
across multiple functions and saw first-hand how disciplined
systems enable explosive growth. She is the author of three books:
Process to Profit, Simple, Logical, Repeatable, and Mission to
Manage. Marianne specializes in helping established businesses
scale by building sticky systems that ensure consistency,
operational excellence, and sustainable growth. She works with
businesses from £500k to £30 million in revenue. Next Steps Apply
it now Identify which of the four systems (Sexy, Security, Service,
Sticky) you're neglecting — and commit to one action this week to
strengthen it. Connect with Marianne Page LinkedIn, Facebook,
Instagram: Marianne Page Books available on Amazon: Process to
Profit, Simple, Logical, Repeatable, Mission to Manage Scale with
Paul If this episode resonated, Paul's work focuses on helping
founders step out of the day-to-day and scale with structure and
confidence. Book a call with Paul:
https://www.paulavins.com/book-a-call Subscribe to the Scale-Up
Newsletter: https://www.paulavins.com/newsletter-opt-in About Paul
Avins Paul Avins is a scale-up business coach and founder of the
Grown-Up Business framework. He works with founders and CEOs to
help them move from operator to scale-up leader — building
businesses that grow sustainably, scale beyond the founder, and
create real enterprise value. Paul's work focuses on disciplined
leadership, high-performing teams, and systems that replace chaos
with clarity. Level Up. Team Up. Scale Up. Fire Up.
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