What if the secret to scaling your sales in the next 90 days isn't
working harder or hiring more salespeople, but mastering one
platform most business owners completely overlook? In this episode
of The Grown UP Business Podcast, Paul Avins sits down with Tom
Breeze, founder and CEO of Viewability, a specialist video
advertising agency that has managed multi million pound ad budgets
for brands like HelloFresh, Mindvalley, ClickFunnels, and
Performance Golf. Tom has spent over 13 years running YouTube ads,
managing spends of up to £100,000 a day, and has just written the
definitive guide to YouTube advertising. This conversation goes
deep into why YouTube is the highest quality traffic source
available, how the advertising landscape has completely changed in
the last three years, and why creative is now 80% of your success.
Paul and Tom unpack the psychology behind high performing ads, the
five A framework that makes advertising work on any platform, why
most entrepreneurs waste budget by skipping the fundamentals, and
how to get started with as little as $5 a day. Tom explains why
video is no longer optional if you want to scale, how to engineer
spontaneity in your content, the difference between YouTube and
Meta advertising, and why most agencies get it completely wrong. If
you want to scale sales predictably, reduce your cost per
acquisition, and build a marketing engine that works without you,
this episode is essential. What you'll learn: • Why YouTube
delivers the highest quality leads of any advertising platform •
How Tom went from helping people overcome fear of public speaking
to running a multi million pound ad agency • Why Google AdWords
with a £30 voucher changed the trajectory of his first business •
The five A framework: Aims, Acquisition, Account, Audience, and Ads
• How the algorithm has shifted from manual control to AI driven
placement and what that means for advertisers • Why ads with
whiteboards, flip charts, or visual demonstrations massively
outperform talking head videos • How video disqualifies bad leads
and attracts only high intent buyers • How to get started with
YouTube ads for as little as $5 a day using in feed video ads • Why
you need five conversions a day in your ad account for the
algorithm to learn effectively • How to target by postcode,
audience behavior, and interest without over narrowing your reach •
The difference between YouTube and Meta advertising and why
platform specific expertise matters • How video collapses the sales
cycle and reduces the skill level required from your sales team •
Why most businesses fail at ads because they skip the financial
modeling and customer journey mapping • How to test small, learn
fast, refine, and scale without breaking the bank • Why the first
video you create will suck and why that's actually good news • How
to use the circle of excellence technique from NLP to mentally
prepare before going on camera • Why authenticity and spontaneity
in ads outperform polished scripted content every time Apply this:
Map out your customer acquisition model on paper before you spend a
single pound on ads. Know your cost per lead, cost per show, cost
per sale, and lifetime value. Start with $5 a day running in feed
video ads on YouTube targeting a specific audience with one piece
of content you already have. Test the waters without breaking the
bank. Create a pen and paper style ad where you diagram out your
framework or solution on camera in a spontaneous authentic way.
Film it handheld or with minimal production and test it. Upload
your customer email list to your YouTube ad account to help the
algorithm learn who your ideal buyers are and build lookalike
audiences. About Tom Breeze Tom Breeze is the founder and CEO of
Viewability, a specialist video advertising agency focused on
YouTube and Meta. He has managed multi million pound ad budgets for
brands including HelloFresh, Mindvalley, ClickFunnels, vShred, and
Performance Golf, with ad spends of up to £100,000 a day on
YouTube. Tom has over 13 years of experience in video advertising
and has worked with major training platforms like Google and
Digital Marketer. He is the author of the definitive guide to
YouTube ads and helps entrepreneurs and business owners scale sales
predictably using video advertising. Connect with Tom on LinkedIn:
https://www.linkedin.com/in/tombreeze/ Visit Viewability:
https://www.viewability.co.uk Get the book on Amazon: Search for
Tom Breeze YouTube Ads Scale with Paul Avins If this episode
resonated, Paul's work focuses on helping founders step out of the
day to day and scale with structure and confidence. Connect with
Paul: https://www.linkedin.com/in/paulavins/ Book a call with Paul:
https://www.paulavins.com/book-a-call Subscribe to the Scale Up
Newsletter: https://www.paulavins.com/newsletter-opt-in Level Up.
Team Up. Scale Up. Fire Up.
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