What if the secret to scaling your business isn't working harder —
but mastering the mental and physical strategies that elite
performers use to stay at the top of their game? In this episode of
The Grown Up Business Podcast, Paul Avins continues his
conversation with Jim Steele — CEO and founder of the Holistic
Performance Lab, author of Unashamedly Superhuman, and performance
consultant who has spent over 25 years helping leaders,
entrepreneurs, and elite athletes unlock their potential without
burning out. This powerful second part dives deep into Jim's
personal journey of completing an Ironman triathlon after three
years of setbacks, injuries, and a global pandemic. Jim shares the
exact recovery protocols, breathwork strategies, and nervous system
hacks he used to finish the race feeling better at the end than at
the beginning. Together, Paul and Jim unpack the science of
oscillation, why recovery is not a luxury but a necessity, how to
use peripheral vision to calm your nervous system under pressure,
and why most entrepreneurs are burning out because they never
learned how to recharge. This episode is essential listening for
founders and CEOs who want to perform at their peak, build
sustainable energy systems, and understand that adaptation beats
endurance every single time. Key Takeaways How Jim completed an
Ironman triathlon solo during lockdown — and what he learned about
performance under pressure The two goals every challenge needs: an
end goal and a performance goal Why being in flow is exhausting —
and how to build recovery into your day The oscillation model used
by special forces: stress, recovery, stress, recovery Why a
one-hour speech can have the same physical strain as a two-hour run
How to use active recovery breaks to recharge cognitively and
physically between high-stakes calls The peripheral vision hack
that drops your heart rate in 60 seconds and switches off your
stress response Why burnout doesn't happen overnight — and how to
prevent it with daily protocols The power of non-sleep deep rest,
breathwork, and ice baths for nervous system regulation Why the
more you can adapt, the less you have to endure About the Guest Jim
Steele is CEO and founder of the Holistic Performance Lab, a
leadership and performance consulting organization specializing in
helping entrepreneurs, executives, and elite athletes achieve peak
performance without burnout. Jim is the author of Unashamedly
Superhuman and has over 25 years of experience working with global
organizations, sports professionals, and high-performing teams. His
work focuses on the science of performance, mindset mastery, and
building sustainable strategies for clarity, momentum, and
well-being. Next Steps Apply it now Schedule three 10-15 minute
active recovery breaks into your day. Walk outside, do breathwork,
or engage your peripheral vision. Notice the difference in your
energy and focus. Learn more from Jim Steele Get your copy of
Unashamedly Superhuman and discover the frameworks elite performers
use to stay at the top of their game. Available on Amazon here
https://amzn.eu/d/0bskT9l6 Join Jim at Scale-Up Summit 2026 Jim
will be speaking at Scale-Up Summit on April 29-30, 2026. Secure
your ticket now at https://www.scaleupsummit.co.uk Scale with Paul
If this episode resonated, Paul's work focuses on helping founders
step out of the day-to-day and scale with structure and confidence.
Connect with Paul: https://www.linkedin.com/in/paulavins/ Book a
call with Paul: https://www.paulavins.com/book-a-call Subscribe to
the Scale-Up Newsletter:
https://www.paulavins.com/newsletter-opt-in About Paul Avins Paul
Avins is a scale-up business coach and founder of the Grown-Up
Business framework. He works with founders and CEOs to help them
move from operator to scale-up leader — building businesses that
grow sustainably, scale beyond the founder, and create real
enterprise value. Paul's work focuses on disciplined leadership,
high-performing teams, and systems that replace chaos with clarity.
Level Up. Team Up. Scale Up. Fire Up.
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