What if the secret to scaling your business isn't working harder —
but building a marketing system so predictable that leads flow in
consistently, your sales team converts efficiently, and you finally
stop being the bottleneck? In this episode of The Grown Up Business
Podcast, Paul Avins is joined by Francis Rodino — founder and CEO
of Lead Hero, author of the number one bestselling book Lead
Machine: The Nine Step System to Generate Consistent, Predictable
Sales and Scale Your Service Business, and Go High Level Gold Award
winner. Francis has generated over £120 million in tracked sales
opportunities for clients and saved them more than 54,000 hours
through automated, AI-driven sales systems. Together, Paul and
Francis unpack why most founders stay stuck in firefighting mode,
how to stop burning money on ads that don't convert, and why your
biggest problem isn't lead generation — it's what happens after the
lead comes in. Francis reveals the exact nine-step RED Method
(Roadmap, Engine, Drive) that takes businesses from confusion to
clarity, the five stages of buyer awareness that most entrepreneurs
get completely wrong, and how to turn your CRM into a conversion
machine using AI and automation. This episode is essential
listening for founders and CEOs who want to build a grown-up
business that scales sustainably, generates predictable revenue,
and runs without them being the bottleneck in every sale. Key
Takeaways Why most businesses don't have a lead problem — they have
a follow-up problem The five stages of buyer awareness — and why
most entrepreneurs market to the wrong stage How to identify the
real bottleneck in your sales process (and how to fix it) Why speed
is the ultimate competitive advantage — and how AI gives you that
edge The RED Method: Roadmap, Engine, Drive — a nine-step system to
predictable revenue Why most agencies fail small businesses — and
what to do instead How to use AI to turn a five-day quote process
into a two-hour conversion machine Why your CRM is probably a mess
— and how to fix it to unlock hidden revenue How to reactivate
dormant leads and turn your database into a revenue goldmine Why
you need two funnels: one for customers and one for talent How to
apply marketing principles to solve your recruitment problem About
the Guest Francis Rodino is the founder and CEO of Lead Hero, a
performance-driven agency specializing in automated, AI-powered
sales systems. He is the author of Lead Machine: The Nine Step
System to Generate Consistent, Predictable Sales and Scale Your
Service Business, a number one bestseller. Francis is a Go High
Level Gold Award winner, SaaS Entrepreneur of the Year, and
certified Go High Level admin. With over 20 years of experience in
digital media, including roles at the BBC, Razorfish, and Omnicom
Media Group, Francis has worked with global brands like Disney,
Virgin, and Top Gear. He has generated over £120 million in tracked
sales opportunities for clients and saved them more than 54,000
hours through automation and AI. Next Steps Apply it now Audit your
sales process. Identify one bottleneck where leads are falling
through the cracks — and commit to fixing it in the next 30 days.
Learn more from Francis Rodino Get your copy of Lead Machine on
Amazon and discover the nine-step system to predictable revenue.
Visit https://www.francisrodino.com to learn more about Lead Hero
and how AI-driven systems can transform your business. Join Francis
at Scale-Up Summit 2026 Francis will be speaking at Scale-Up Summit
on April 29-30, 2026. Secure your ticket now at
https://www.scaleupsummit.co.uk Scale with Paul If this episode
resonated, Paul's work focuses on helping founders step out of the
day-to-day and scale with structure and confidence. Connect with
Paul: https://www.linkedin.com/in/paulavins/ Book a call with Paul:
https://www.paulavins.com/book-a-call Subscribe to the Scale-Up
Newsletter: https://www.paulavins.com/newsletter-opt-in About Paul
Avins Paul Avins is a scale-up business coach and founder of the
Grown-Up Business framework. He works with founders and CEOs to
help them move from operator to scale-up leader — building
businesses that grow sustainably, scale beyond the founder, and
create real enterprise value. Paul's work focuses on disciplined
leadership, high-performing teams, and systems that replace chaos
with clarity. Level Up. Team Up. Scale Up. Fire Up.
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