From Formula 1 to Manchester United: Meet the Woman Behind Formula 1's Dynamic Rebrand

From Formula 1 to Manchester United: Meet the Woman Behind
Formula 1's Dynamic Rebrand


Ellie Norman is the Global Director of Marketing and
Communications at Manchester United. She has previously worked as
the CMO for Formula 1.

Ellie shares her insights on leadership, building a global brand,
and creating engagement with fans. She emphasises the importance
of treating people with honesty, respect, and transparency, and
creating an environment where everyone's superpowers can
shine.

Ellie discusses her role in revitalising Formula One and making
it relevant again through initiatives like the Netflix
documentary series 'Drive to Survive'. She also highlights the
key elements of high-performing teams, such as clarity of
purpose, recognising individual roles, and creating a culture of
trust and open communication. 

Please share this episode with your loved ones.

This episode was brought to you by our podcast sponsor NZ
Mortgages, you can visit them at
https://www.nzmortgages.co.nz

You can connect with Ellie on LinkedIn here -
https://www.linkedin.com/in/ellietory/?originalSubdomain=uk 


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James Laughlin is a High-Performance Leadership Coach, Former
7-Time World Champion, Host of the Lead On Purpose Podcast and an
Executive Coach to high performers and leaders. James is based in
Christchurch, New Zealand.


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