Why the Most Successful Startups Think Like Brands (and How You Can Too)

Why the Most Successful Startups Think Like Brands (and How You
Can Too)

Lauren Perkins, a globally recognized entrepreneur, brand
strategist, and author of "Think Like a Brand, Act Like a
Startup," joins us to share her invaluable insights on bridging
the gap between corporate stability and startup agility. As
someone who has built successful ventures and led Microsoft’s
startup portfolio to new heights, Lauren offers a wealth of
knowledge on how to navigate the challenging startup
landscape.

In this episode, Lauren delves into the mindset shifts necessary
for startup success, highlighting the importance of leveraging
corporate resources while maintaining an agile, entrepreneurial
approach. She also shares candid stories from her own journey,
including the challenges of leading large-scale innovation
projects and the lessons learned from her time at Microsoft and
FlyFit.

Lauren offers practical advice on building resilience as a
founder, emphasizing the critical role of health, relationships,
and personal stability in driving long-term success. Whether
you're a startup founder, a corporate leader, or someone looking
to innovate within a large organization, this episode provides
actionable strategies to help you thrive.

This conversation is a must-listen for anyone looking to blend
the best of both worlds—corporate and startup—and create lasting
impact in their business endeavors.

This episode was proudly sponsored by NZ Mortgages. You can
contact them here - https://www.nzmortgages.co.nz

Grab your copy of Lauren’s book here -
https://laurenperkins.io

Learn more about Lauren here -
https://laurenperkins.io/my-story

Connect with Lauren here -
https://www.linkedin.com/in/laurenperkinscmo/

View Lauren’s profile on Inc. Magazine here -
https://www.inc.com/author/lauren-perkins


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James Laughlin is a High-Performance Leadership Coach, Former
7-Time World Champion, Host of the Lead On Purpose Podcast and an
Executive Coach to high performers and leaders. James is based in
Christchurch, New Zealand.






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