The Diary of a CEO's 1% Mentality & Marketing Secrets - Grace Andrews, Marketing Director TELLS ALL!

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In this episode of Lead On Purpose, I sit down with Grace
Andrews—global brand strategist, digital creator, and right hand
to one of the most influential entrepreneurs on the planet,
Steven Bartlett.


At just 27, Grace has helped shape The Diary of a CEO into a
global media force. But what’s even more impressive? Her ability
to distill complex brand and content strategy into tactical,
human language—and deliver it with heart.


This conversation is part masterclass, part behind-the-scenes
access, and part reminder that being “too obsessed” might just be
your superpower.


What You’ll Learn in This Episode:


Why your personal brand is your digital reputation—and how to
shape it with intention.

The three metrics Grace obsesses over (and why “likes” aren’t
one of them).

How to create content people actually care about (hint: it's
not about you).

The secret to building a team that thrives on pressure, pace,
and purpose.

Why naivety—not experience—was the secret ingredient to
building a global podcast empire.

How to turn a podcast (or any piece of content) into a media
flywheel.



Why You Should Listen:


Grace is rewriting the rules of brand building—by actually
playing the long game. She’s not following trends, she’s creating
them. She’s not trying to be everywhere—she’s focused on being
essential.


Whether you're a founder, a marketer, a content creator, or
someone trying to get your message to land—this episode will give
you the clarity, tools, and mindset to show up online with
purpose, strategy, and soul.


And if you’ve ever thought “I don’t have time to post”—Grace has
a few thoughts for you.


This episode isn’t just about social media. It’s about attention.
And if you want to earn it, this conversation is unmissable.


This episode was proudly sponsored by NZ Mortgages. You
can contact them here - https://www.nzmortgages.co.nz


Connect with Grace on LinkedIn here -
https://www.linkedin.com/in/grace-andrews1/?originalSubdomain=uk

Connect with Grace on Instagram here -
https://www.instagram.com/the.socialclimber/?hl=en



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Website: https://www.jjlaughlin.com YouTube:
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Podcast:
https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035
Spotify:
https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ
LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/


James Laughlin is a High Performance Leadership Coach, Former
7-Time World Champion, Host of the Lead On Purpose Podcast and an
Executive Coach to high performers and leaders. James is based in
Christchurch, New Zealand.


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- If you're interested in booking me for a keynote or workshop,
contact Caroline at caroline@jjlaughlin.com


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