In this episode of Lead On Purpose, I sit down with Elise
Balsillie from Thryv to unpack what small and medium businesses
can do to keep up with the pace of AI, automation, and digital
change, without losing their culture, their margins, or their
sanity.
What we cover:
How Thryv runs a fully remote team of around 400 people
across Australia and New Zealand, and the culture systems that
make it work
Why remote can improve both productivity and customer
service, including flexible hours that fit real small business
life
How to get back to your zone of genius by automating admin,
bookings, reminders, reviews, and overdue invoice follow ups
The new visibility game for small businesses: being found in
AI search, why directories still matter, and how to write in
natural language
Why customer data wins, how to segment properly, and how a
CRM helps you sell with less pressure and more relationship built
in
If you’re a small business owner feeling stretched by marketing,
emails, and endless admin, this conversation will help you
simplify your systems, free up your time, and build a business
that performs without costing you your wellbeing and
relationships.
Learn more about Thryv here: https://www.thryv.com
Connect with Elise on LinkedIn here:
https://www.linkedin.com/in/elise-balsillie-8aa1a892/?originalSubdomain=au
If you’re interested in having me deliver a keynote or
workshop for your team contact Caroline at
caroline@jjlaughlin.com
Website: https://www.jjlaughlin.com YouTube:
https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA
Facebook: https://www.facebook.com/JamesLaughlinOfficial
Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple
Podcast:
https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035
Spotify:
https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ
LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/
James Laughlin is a High Performance Leadership Coach, Former
7-Time World Champion, Host of the Lead On Purpose Podcast and an
Executive Coach to high performers and leaders. James is based in
Christchurch, New Zealand.
Send me a personal text message
- If you're interested in booking me for a keynote or workshop,
contact Caroline at caroline@jjlaughlin.com
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