Super-Plus-Premium-Subs

In this episode, I explore the rise of “Super-Plus” premium
subscriptions in digital publishing.


Across Germany and internationally, more and more publishers are
launching higher-priced subscription tiers above their regular
digital plans — often bundled with features like family accounts,
article gifting, exclusive content, games, or access to
additional products.


I looked at how these offers are structured, what publishers
charge for them, and whether the strategy actually works in
practice.


One key takeaway:
For many publishers, these premium tiers seem to be becoming an
increasingly effective way to increase reader revenue without
simply raising the base subscription price.





00:00 Intro
01:02 the sample I've looked at
01:45 what do Super-Plus-Premiums subs offer?
02:52 do they work? (data from a real world example)
03:49 the takeaway