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4 Minuten
Do subscription companies really make their money from customers who forget to cancel? It's a popular belief, but surprisingly little is known about how significant this effect actually is. An academic paper claims to have cracked the puzzle and calculated the economic value of subscriber inertia. The method is ingenious. The conclusions are not.
Link to study: https://www.nber.org/system/files/working_papers/w31547/w31547.pdf
Link to study: https://www.nber.org/system/files/working_papers/w31547/w31547.pdf
4 Minuten
“Ask me” is becoming a standard feature of news products. That’s fine. But it isn’t, and must not be mistaken for, the product itself.
4 Minuten
Just a short glimpse over my shoulder. This summer, I've come across quite a few subscription-based news products in different markets which share a common USP.
5 Minuten
Only recently, I stumbled across the incorrect use of the term “hypothesis” for the umpteenth time. Since I think this particular error poses a risk to every test-and-learn approach in the reader revenue business, I try to clarify it. And to build a bridge to help you remember — the bridge between hypotheses and hippopotamuses.
5 Minuten
What if the perfect AI-generated personal newspaper is a contradiction in itself? The better AI knows what you want, the harder it may become to show you what you didn’t know you needed. A few thoughts on personalisation, serendipity – and why human-curated journalism may matter more than ever.
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Über diesen Podcast
What’s currently on my mind, what I’d like to tell you “in
between,” and self-read texts.
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