pv digest audio briefing

working on the next issue of pv digest (just a short glimpse over my shoulder)

A simple idea from Le Monde: make time a premium feature. What delayed access can teach us about digital subscription value.

Many publishers still see long introductory offers as little more than aggressive discounting. I think that's a mistake. A $1-for-12-months offer is not primarily about price — it's about time. Time to build habits, create engagement, and ultimately convert readers into long-term subscribers. In this episode, I explain why some of the cheapest subscription offers can become the most valuable customer acquisition tools.





00:00 Intro (impressions from Marseille)


00:35 the topic of this podcast


01:10 the fundamental misunderstanding (and thunderstarting to roar during my recording )


02:00 what time changes


02:35 the paradox


03:10 the true reasoning of long lasting trials offers


03:50 ample practical evidence


04:50 it works also for local publishers


05:10 invitation to disagree


05:30 simple advice

I received some fascinating feedback on my last episode, 'The Local News Paradox' — including an alternative theory I don’t want to keep from you. Although, when it comes to the US, I still have a few questions about it…