From potatoes to parliament - Why soil health means planetary health, Azadeh Farajpour Javazmir?

🪴Did you know that the earth around a carrot tastes like a
carrot? In this episode of Naturally Speaking, we dive into why
healthy soils are one of the most underestimated levers for
climate resilience, food security and stable business models.


We follow Azadeh’s personal journey from science to
entrepreneurship and unpack how her company betterSoil uses
data-driven tools, satellite imagery and regenerative practices
to stabilize yields, reduce input costs and make agricultural
supply chains more resilient for farmers and brands.


As always, we have a plot twist into our wardrobe to see how soil
health is linked to our closet and what fashion item is
especially challenging to soil health - and how the Swedish denim
brand Nudie Jeans is changing this with regenerative and circular
approaches.


Learn more about BetterSoil: https://www.bettersoil.info
Learn more about Nudie Jeans: https://www.nudiejeans.com