POV over Content: Why Personal Branding Wins in 2026 | Anna Bertoldini

What really builds a strong brand in the age of AI?

In this episode of BRANDIDOS, Hans Sanmiguel speaks with Anna
Bertoldini (ex BlackRock, NielsenIQ) about the rise of the “POV
Economy” — and why your perspective is your biggest competitive
advantage.

Key topics:
– Why content alone is no longer enough
– Personal branding & LinkedIn strategies
– Building trust in the age of AI
– Why companies lose their “why”
– Turning complex ideas into simple, human stories

Key takeaway:
People don’t follow you because of your content.
They follow you because of your point of view.

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Für alle im DACH-Raum:
In dieser Folge geht es um Personal Branding, LinkedIn und
Markenaufbau im KI-Zeitalter.
Wenn du dich als Marke differenzieren willst, brauchst du mehr
als Content – du brauchst eine klare Haltung.

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️ About Anna Bertoldini:
Global branding & communications leader with experience at
BlackRock and NielsenIQ.
  / annabertoldini  
https://annabertoldini.com
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