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Nature-Based Solutions: Can Capitalism Unf*ck Itself?

Nature-Based Solutions: Can Capitalism Unf*ck Itself?

Circularity.fm vor 11 Monaten

LOOP Forum 2025

0:00

26:16

Podcast

Circularity.fm

111 Episoden

Understanding, building and managing circular business models

Wirtschaft

Podcast aneignen

How can we create a business case for restoring nature instead of
exploiting it? In this episode, Thomas Norman from EcoTree explains
how to turn environmental action from a cost into an asset by
making people actual owners of trees. Inspired by Denmark's
successful bottle recycling system that achieves 92% return rates
through financial incentives, Norman shows how this approach can be
applied to forestry by allowing individuals and companies to buy
trees and claim both environmental benefits and future timber
revenues. In his keynote, you'll hear more about the financial
incentives that drive environmental behavior, tree ownership as an
investment model, and market-based solutions for scaling
sustainable forestry initiatives. Norman also explores how
capitalism's core concepts like property law and market mechanisms
can democratise nature investment and scale conservation efforts.
Recorded live at the LOOP Forum 2025, this episode features key
insights and ideas from this year's leading Nordic conference on
circularity.