Why Some Celebrity Brands Flop While Others Break the Internet

From skincare to alcohol, it feels like every celebrity has a brand
and your feed is probably full of them. But why do some explode
while others quietly crash and burn? Today, Sammi breaks down what
really separates the hits from the hype. Is it all about star
power—or does authenticity actually matter? Sammi dives into the
blueprint behind successful celebrity brands like Hailey Bieber’s
Rhode and Kim Kardashian’s Skims, and why others, like Blake
Lively’s new beauty line and Katy Perry’s non-alcoholic beverage
line, might be missing the mark. This isn’t just about celebs—it’s
about how trust, timing, and problem-solving products win in a
saturated market.  Follow Sammi on Instagram here Subscribe to
the Social Currency newsletter here Here’s what Sammi covers today:
00:00 The Celebrity Brand Boom 00:38 Fame vs. Business Savvy 01:13
The Risks of Building on a Personal Brand 01:45 What Happened to
Ivy Park? 04:44 Skims: A Case Study in Smart Branding 06:20 Rhode
and the Rise of Skinfluencers 07:30 Beauty Industry Hits and Misses
10:07 What Actually Makes a Brand “Authentic”? 12:04 Takeaways and
Predictions 12:25 How to Show Social Currency Some Love All
investing involves the risk of loss, including loss of principal.
Brokerage services for US-listed, registered securities, options
and bonds in a self-directed account are offered by Public
Investing, Inc., member FINRA & SIPC. Public Investing offers a
High-Yield Cash Account where funds from this account are
automatically deposited into partner banks where they earn interest
and are eligible for FDIC insurance; Public Investing is not a
bank. Cryptocurrency trading services are offered by Bakkt Crypto
Solutions, LLC (NMLS ID 1890144), which is licensed to engage in
virtual currency business activity by the NYSDFS. Cryptocurrency is
highly speculative, involves a high degree of risk, and has the
potential for loss of the entire amount of an investment.
Cryptocurrency holdings are not protected by the FDIC or
SIPC.  *APY as of 6/30/25, offered by Public Investing, member
FINRA/SIPC. Rate subject to change. See terms of IRA Match Program
here: public.com/disclosures/ira-match. Learn more about your ad
choices. Visit megaphone.fm/adchoices