Alli Webb (Drybar) on Selling for $255M, Second Acts, and Embracing the Messy Truth

What do you do after creating a $255 million brand that reshaped an
entire industry? If you’re Alli Webb, founder of Drybar, you sell
it, rebuild, and then launch something even more personal. Sammi
and Alli go deep into the scrappy early days of Drybar, the chaos
of scaling to hundreds of locations, and the bittersweet reality of
selling your life’s work. Alli gets real about the toll
entrepreneurship took on her personal life, the misconceptions she
had to set straight, and the identity shift that came with “what’s
next.” Now, she’s back with Messy—a new haircare line at Sephora
that flips perfection on its head and celebrates
authenticity.  Follow Sammi on Instagram  Subscribe to
the Social Currency newsletter  Follow Alli on Instagram Find
Messy at Sephora Here’s what Sammi and Alli cover today: 00:00 A
Perfectly Timed Sale 00:26 Meet Alli Webb: From Blowouts to
Billion-Dollar Buzz 01:39 How Drybar Was Born 03:07 From One Shop
to a Movement 12:16 The Big Bet on Franchising 20:11 Turning
Blowouts Into Products 25:00 Pandemic Curveballs & Selling the
Business 30:41 Clearing Up the Myths 32:41 Writing The Messy Truth
35:48 Partnerships, Business, and Love Lessons 39:09 Enter Messy:
Alli’s New Chapter 40:57 Why Messy is the New Perfect 49:49
Ambition vs. Self-Care 53:56 How to Show Social Currency Some Love
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