Why I Shut Down My Matcha Business

Have you ever built a business around something you love—only to
realize it’s draining your passion? In this episode, Sammi shares
her full founder story: launching a matcha brand during business
school, fighting to scale it, surviving the 2020 lockdown, and
finally deciding to shut it down. She breaks down the unglamorous
side of entrepreneurship, the identity shift that comes with
closing a company, and why walking away can sometimes be the
ultimate power move. Follow Sammi on Instagram  Subscribe to
the Social Currency newsletter  Today Sammi covers: 00:00 The
Matcha Business Idea 03:15 Challenges and Lessons Learned 05:31
Pivoting to a New Strategy 07:56 The Impact of the Pandemic 08:48
Balancing a Day Job and a Side Hustle 10:16 Finding a New Passion
11:03 Shutting Down the Business 11:33 Reflections and Lessons
13:52 How to Show Social Currency Some Love Learn more about your
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