Marina and Ricardo Larroudé (Larroudé) on Innovative D2C Models, Betting on Brazil and Trading in the 9-to-5

When the world shut down, Marina and Ricardo Larroudé hit go. Out
of their Manhattan apartment, the former Teen Vogue fashion
director and her financier husband built Larroudé—a shoe brand that
went from zero to millions in sales in just a few years. In this
episode, Sammi dives into how they turned job loss into rocket
fuel, built their own factory in Brazil, and reinvented the luxury
e-commerce playbook with a direct-to-demand model that’s shaking up
the mid-tier market. The Larroudés also talk about the wild world
of RTV (return to vendor), the innovative way they’re using
pre-orders to keep prices low, and why they’re bullish on Brazil.
Follow Sammi on Instagram  Subscribe to the Social Currency
newsletter  Follow Larroudé Check out the Candy Pratts Price
collab 00:00 Marina and Ricardo Larroudé’s Social Currency 02:05
Losing Their Jobs and Starting a Shoe Brand 04:47 Making Product
Development Personal 08:48 Quality and Customer Satisfaction in D2C
13:05 Bootstrapping Then Friends and Family Rounds  27:28
Wholesale Pre-Payment Financing Strategies  29:21 The Wild
World of Return to Vendor (RTV) 36:11 Being Bullish on Brazil 39:49
The Innovative “Direct-to-Demand” Model 43:34 Defining the Mid-Tier
Shoe Market 51:11 Managing High Return Rates in the Shoe Industry
53:04 How to Show Social Currency Some Love Learn more about your
ad choices. Visit megaphone.fm/adchoices