Tom Morgan - About the Adventure Business, Word-of-Mouth Growth & Commitment to an Idea (ENG) | Alan Frei Podcast

What happens when you build a life - and multiple companies -
around pure adventure? In this episode, Alan sits down with Tom
Morgan, founder of The Adventurists, The Equestrianists, and
Venturo, whose extreme rallies, multi-horse races, and engineered
adventure machines have become legendary around the world (and
inspired Alan to add more adventure in his own company values and
life).





We talk about why the best businesses often start from obsession,
not profit motives, and why doing something you genuinely enjoy
creates a level of resilience that money never can. Tom shares
how his adventures went from underground challenges to global
cultural phenomena, how word-of-mouth built empires long before
social media, and how community remains the strongest growth
engine in the adventure space.





If you’re building something unconventional, purpose-driven or
community-led, this episode will hit home. And if you want to
learn more about Entrepreneurship, follow the Alan Frei
Newsletter: https://www.alanfrei.com/newsletter