23 - This Changes Affiliate Marketing: The APMC Study with André Koegler

In this episode I'm talking with André Koegler, Chair of the APMC
and Strategic Partnerships Lead at impact.com, about the first
ever published comprehensive market study for affiliate and
partner marketing in Germany, and what the numbers really mean.


He shares his insights on:
Why 1 in 4 online sales in Germany involves affiliate
marketing
Why last-click attribution only shows half the real impact
Which industries are already winning, and which ones are leaving
money on the table
What every brand needs to know about partner programs right now


André Koegler on LinkedIn:
https://www.linkedin.com/in/andre-koegler/
APMC Market Study: https://www.apmc.online/marktzahlen/ Book:
https://andre-koegler.de/partner-renaissance/


Originally recorded in German, English version synchronized with
ElevenLabs.


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